Michael Sherlock

Author · podcast host · founder, Shock Your Potential
A storyteller who connects the lessons of leadership with the people, choices and relationships behind a creative life.
Michael Sherlock is the founder of Shock Your Potential and host of its long-running interview podcast. Before building her training business, she led US sales for two multinational medical-device companies. Her books include Tell Me More, How to Ask the Right Questions and Get the Most Out of Your Employees, and Sales Mixology, Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success.
With Eddie Luisi, Michael co-created Shock Your Media Potential, bringing media professionals into conversations about craft, communication and the relationships that help a career grow. The original 2022 conference conversations are available here to watch free.
Her more recent adventures include a slow retirement from consulting and training in order to write and promote her debut novel, Elena’s Table, which will be released May 2027. Explore her current updates, books and podcast through the links below.
Professional links, courses and books
- Shock Your Potential · LinkedIn
- Shock Your Potential
- Thoughts From Michael · writing & newsletter
- Shock Your Potential · podcast
- YouTube channel
- Michael Sherlock · official website