Shock Your Media Potential
Step behind the picture with Michael Sherlock and Eddie Luisi. Explore 22 free conversations with the people who make media.
Originally recorded for the 2022 Shock Your Media Potential virtual conference, these conversations explore the craft, confidence and relationships behind a media career. Follow the publisher’s sequence or choose a topic. Every available video is free to watch through YouTube.
- Find practical perspectives on media careers and professional relationships.
- Explore storytelling, journalism, directing, lighting and sound.
- Bring a question to the community, then take an idea into your next project.
Meet your educators
- Eddie Luisi · Stage manager · musician · mentor
- Michael Sherlock · Author · podcast host · founder, Shock Your Potential
Presented with Shock Your Potential
22 free conversations
Val Nichols - Who You Know & Who Knows You
Val Nichols on professional relationships, visibility and the people who help shape a media career. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeNydia Han · Empathy in Journalism
A conversation with Nydia Han about empathy in journalism and the human relationships behind telling a story. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeMonika Kelly - K-Love Radio
Monika Kelly shares a perspective from K-LOVE Radio, connecting radio work with the people listening on the other side of the microphone. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeAlan Blacher - Lighting Designer To The Stars
Alan Blacher brings lighting design into focus: the craft behind a production’s look and the people who make it happen. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeJoan Lunden - Interview With An Icon
An extended conversation with Joan Lunden about her experience in media, the interview and the people behind the picture. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeTom Bergeron - It Takes A Village To Raise A Career
Tom Bergeron reflects on the relationships, collaboration and support behind building a career in entertainment. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeSpencer Christian - Forecasting Fun!
Spencer Christian joins the series for “Forecasting Fun,” a conversation connecting personality, communication and a life in media. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeChristine Bowley - Reaching The News Desk
Christine Bowley discusses reaching the news desk and thinking about how a story finds the right newsroom conversation. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeHowie Zales
Meet Howie Zales in this conversation from the original conference, exploring his perspective on working in media production. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubePavlina Osta - Content is Key
Pavlina Osta discusses why content matters and how a clear story helps a creator connect with an audience. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeHope Horwitz - The Power Of Stories
Hope Horwitz explores the power of stories and how storytelling can help an idea connect with other people. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeLaurie Gilbertson - The Power of Words
Laurie Gilbertson considers the power of words, with a focus on communication and the way a message reaches its audience. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeAndrea Fairweather - Putting Your Best Face Forward
Andrea Fairweather discusses putting your best face forward and the craft of presentation behind an on-camera appearance. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeCraig Syracusa - Research, Research, Research
Craig Syracusa puts preparation at the center of the conversation: research, curiosity and approaching a media story with context. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeRagne Sinikas - Starpreneurs TV
Ragne Sinikas joins the hosts to discuss Starpreneurs TV and her perspective on showing up in media. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeTom Wisnosky - From The Director's Chair
Tom Wisnosky offers a view from the director’s chair, connecting the work behind a production with the decisions that shape it. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeChristina Daves - PR For Anyone
Christina Daves shares the “PR for Anyone” perspective on publicity, telling a story and approaching media opportunities. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeGregg Giannillo - Not A Hair Out Of Place
Gregg Giannillo brings the behind-the-scenes work of hair and presentation into the conversation about a media production. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeEddie Bailey · Memphis Majic
Eddie Bailey joins the series for a conversation about Memphis Majic and the experience behind documentary filmmaking. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeJaime Hess - NYC FitFam
Jaime Hess discusses NYC FitFam and the connection between a personal story, an audience and a recognizable media presence. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubePaul Glazer - The Power of Sound
Paul Glazer explores the power of sound and the craft that helps a production connect with its audience. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTubeDr. Hassan Younes · Media Potential
Dr. Hassan Younes joins the original conference for a concise conversation on experience, communication and media potential. From the original 2022 conference; free publisher-hosted viewing.
Eddie Luisi · Michael Sherlock Watch on YouTube