DANIEL LU
Director, Filmmaker
ATL
DirectorFilmmakerCinematographerEditor
I’m the founder of LUOPTIC MEDIA, an Atlanta-based production company focused on documentary and branded storytelling rooted in culture and community. I’ve worked with brands like Coca-Cola, McDonald’s, and Soho House, while also creating independent projects focused on Atlanta creatives, local vendors, and community stories. I always try to make my work feel human and authentic instead of overly…